Work Less Wednesday: January 28

👋 Hey Reader!

This is issue #187 of Work Less Wednesday, where I share with you 5 things you should know about, in 5 minutes or less. That leaves you with 10,075 other minutes this week.

💸1. HTCM Cohort 1 Kicked Off This Week - Get On The Waitlist For Cohort 2​

This week I kicked off the first cohort of my newest program 💸How To Charge More. And I gotta say, we’re having a blast!

If you want to be on the list for our next cohort, just click here and I’ll add you to the list.

As always, my waitlist clients get the best treatment so if you're even slightly curious, I'd just click the button.

🎵 2. Interesting Idea I Came Across This Week - The Principle Of Creative Yield​

Most creators don’t realize the sheer volume of output needed in order to produce quality work.

“The Beatles performed live over 1,200 times before achieving international fame.

Michael Jackson wrote more than 100 songs for each album, ultimately keeping only the best 10-12 and discarding the rest.

Prince released 39 studio albums in his lifetime, and left behind a vast collection of unreleased work.”

​Sound + Creativity calls this The Principle of Creative Yield.​

“The premise is simple.

The more “bad” music you make, the more good music you will also make.

What matters is finishing, because even the “bad” ideas teach you something and lead to breakthroughs.”

Spoiler: You can apply this to any skill you wish to master.

✨ 3. A Brave New (Frictionless) World - Article by Mouthwash Studio​

Have you noticed how smooth and unobtrusive everything is these days?

Here’s a perfect example, the stunning lack of color, creativity, or character in the modern kitchen:

In the pursuit of minimalism and sameness, the world is starting to feel a bit TOO smooth.

Now brands are discovering that meaningful friction - that actually makes people stop and think - and it might be just what the doctor ordered.

For example:

​Read the full article from Mouthwash Studio, which goes much deeper.​

💸 4. 7 Lessons On Sales - By Colin Dowling​

1. Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball. I’ve been leading and building sales orgs for almost 20 years and my advice is to walk up and hit the ball.
2. Sales is about people and it’s about problem solving. It is not about solutions or technology or chemicals or lines of code or artichokes. It’s about people and it’s about solving problems.
3. People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail.
4. People buy aspirin always. They buy vitamins only occassionally and at unpredictable times. Sell aspirin.
5. I say in every talk I give: “all things being equal people buy from their friends. So make everything else equal then go make a lot of friends.”
6. Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money. I promise.
7. No one cares about your quota, your payroll, your opex, your burn rate, etc. No one. They care about the problem you are solving for them.

There is more than 100 trillion dollars in the global economy just waiting for you to breathe it in. Good luck.

Source: Hacker News​

🖐 5. More Things I'm Into This Week...

🥽 Relaxation Device I’ve Been Using - Therabody SmartGoggles​

📕 Book I’m Reading - Inner Work by Robert A. Johnson​

🎧 Are These Headphones So Good They Make You Cry? - Intro To HiFi Audio by Julian Shapiro​

🐝 Movie I Enjoyed This Week - Bugonia​

💬 Quote I’m Pondering…

How we can work together

When you’re ready, here are two free ways I can help you:

• 👤 My Substack. My weekly Substack inner entrepreneur discusses the internal side of entrepreneurship - mindset & growth.
• 🎧 My Podcast. Listen to or watch my free podcast The Rich Webster Show. It is an unfiltered look behind the scenes at my life and work.

And two paid engagements:

• 🤝 Consulting. Join the waitlist to work closely with me. For 7-8 figure entrepreneurs.
• 💸 How To Charge More (Waitlist). 4 week cohort teaching you how to become the person who charges a ton of money. Cohort 2 in April.

😊 Have a great week - Rich

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