Work Less Wednesday: February 19

👋 Hey Reader!

Sorry I'm late! This is issue #116 of Work Less Wednesday, where I share with you 5 things you should know about, in 5 minutes or less. That leaves you with 10,075 other minutes this week.

🎁 1. No One Wants Design - I Just Dropped A New 7 Minute YouTube Video​

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Last week this Threads post of mine blew up a bit.

As someone who ran a design agency for a decade and worked with over 400 Creative Solopreneurs, I can tell you this problem is pervasive:

• Beginners sell deliverables.
• Intermediates sell thinking.
• Experts sell outcomes.

So I decided to make a quick video about it.

If you implement this 7 minute video in your life, you will:

• Get more customers,
• close more sales,
• and make way more money

WITHOUT having to change anything (other than how you talk about your work).

​Watch it here.​

🧵 2. I'm Bullish On Threads - Why Now?

I've been sharing this privately with my clients and folks in my network, but I'm ready to make a public prediction:

Threads is on its way up.

Threads had its time in the sun for a few months starting July of 2023.

​I was able to grow to 67k followers pretty easily due to their VERY generous suggestion feature when when the launched.

But it fizzled fast and I moved on.

So why now?

Here's what I'm observing:

1. There's a ton of energy on the app. People are engaging and posting regularly.
2. It's pretty easy to grow on the app. You can go viral without a huge follower count. Lots of opportunity if you put in the work.
3. Meta wants it to happen. Twitter is definitely losing customers right now and I think Zuck wants to swoop in and capitalize.

If you are a "writing-first" creator, I would bet on Threads as a discovery platform. It is primed for growth.

If you're a "video-first" creator, I would still recommend YouTube.

I'm committing to 3x daily posting for the next 90 days.

Will report back with the stats.

🤖 3. If You're An Expert, Make More Predictions - Quote from Alan Weiss​

And speaking of making predictions...

If you're building a personal brand and/or are an expert, I recommend you make more predictions.

Alan Weiss said it best:

Will you be wrong?

Yes, sometimes.

That's okay.

📺 4. Make The Best Screen Recordings - Screen Studio​

Learned about this one from my client Leon Barth (Founder of BMG.Studio).

While I'm a huge Loom user, sometimes you need a little something extra.

​Screen Studio is the next level.

If you need to record a tutorial, course, product demo, etc. - Check it out here.

🖐 5. More Things I'm Into This Week

🤝 Dropped A New Video Last Week - How To Work Closely With Me​

🗞️ Cool Article Full Of Life Lessons - 40 Thoughts On Turning 40 by Paul Millerd​

🥒 Awesome Substack/Magazine I Subscribed To Recently - War Kitchen​

🖼️ Poster Company I'm Thinking Of Ordering Some Stuff From - DROOL​

💬 Quote On Creative Blocks I'm Pondering - From Seeking Wisdom: A Spiritual Path to Creative Connection by Julia Cameron​